2800
Member FB Group Created
1/2
Cost Per Conversion
100%
More Streamlined Campaign System
The gameplan
Review current Facebook ad account setup and find the critical path to improving results.
The challenge
Reduce cost per conversion of new entrants via Facebook ad campaigns.
The solution
We moved past the traditional Facebook campaign by creating and nurturing a Facebook group to build interaction between swimmers. Driving new members to the group, the social proof created by the interactions there amplified the results of the campaign.
The result
Cost per conversion reduced by more than half, and a strong community built on Facebook using a Group.
If you’d like to drive more sales for your event – get in touch with us today: