Member FB Group Created


Cost Per Conversion


More Streamlined Campaign System

The gameplan

Review current Facebook ad account setup and find the critical path to improving results.

The challenge

Reduce cost per conversion of new entrants via Facebook ad campaigns.

The solution

We moved past the traditional Facebook campaign by creating and nurturing a Facebook group to build interaction between swimmers. Driving new members to the group, the social proof created by the interactions there amplified the results of the campaign.

The result

Cost per conversion reduced by more than half, and a strong community built on Facebook using a Group.

If you’d like to drive more sales for your event – get in touch with us today: