Video Shares


Positive Brand Uplift

The gameplan

Create a compelling, heartfelt, and viral campaign for Australia’s largest insurance brand for Christmas time.

The challenge

Eight Loop was tasked with the scripting, directing, shooting, editing and paid media spend.

The solution

“Not everything you lose can be replaced”. Certain items have sentimental value, something that – while can be replaced materialistically with the help of insurance, can never truly be recovered.

We interviewed AMP customers to find stories of loss and then invited them into a studio to record their stories. They had no idea that AMP was busy behind the scenes helping to recreate the sentimental value of their loss, and surprised the customers with the gifts presented by Santa Clause.

The result

Over 1.8 million views, 2,800 shares and a positive uplift on the AMP brand.

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