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Pay The Invoice – Web Docu Series


Pay The Invoice FIBy Catherine Howell | Aug 9, 2019 | Blog

Almost a year ago, I had the craziest idea… And now, we’re about to drop the web docu series Pay The Invoice.

How to Find & Hire your FB Ad Unicorn or Contractor!


By Catherine Howell | Jan 6, 2019 | Blog

You thought trying to crack the sales game was the hardest part of building your business or agency until you had to hire a FB Marketer to manage the campaigns and funnels!The experience can only be likened to trying to hit a miniature horse target using a blank BB gun at a rundown amusement park – exhausting and frustrating.

6 Easy at home Tips for Taking Epic Product Photos for your FB Ads


By Haley Guildford | Dec 4, 2018 | Blog

When it comes to getting creative and taking photos for your FB Ads, there’s a handful of things you can do to make sure yours stand out from the bunch! First things first – familiarity with the brand. Obviously, if it’s for your own gig that’s a given. Otherwise, knowing the audience, their likes and dislikes, the style, look and feel that might catch their eye will all play their part in attracting attention from the right audience. With that nailed down, the rest is a piece of cake! Just in case you’re not as savvy with any photography terms, we’ve made a handy little glossary, so you know what we’re referring to:

Why even bother hiring an agency


By Ines Lotfi | Dec 2, 2018 | Blog

My palms were sweating. I could feel the lump in my throat tighten as my fingers clenched the corners of my blouse. Keep it cool, Cat. 

3 Ways To Ace Your Facebook Marketing Through Gamification


By Ines Lotfi | Jan 17, 2018 | Blog

It takes a bit of practice and a LOT of split testing to get the hang of Facebook Marketing, not to mention that it is ever-changing and everything you learn today, you may have to forget and learn anew tomorrow. But if there’s one undeniable constant in Facebook marketing, it’s this: engagement is the highest currency.

7 Tips to Help You Sell Out Your Event Months in Advance


By Ines Lotfi | May 27, 2017 | Blog

At Eight Loop Social we’re speaking every day with event organisers. We find the biggest pressure is either ‘will anybody come?’ or ‘will we sell enough tickets’. So here are 7 ‘must have’ tips to help you sell out your event ahead of time … Your business model The first thing is really understanding your margins and the kind of business model you have. It may seem common sense, but we do have a lot of people get in touch with us and then tell us they’re selling tickets at $297 with no upsell at the event. It can be hard to make that work financially using Facebook advertising purely because you not only need to take into account the cost of acquiring a customer, but the costs of putting on the event.