Tag: social media


A Brand walks into a bar…

Social Media Guide to Online Communities

 

Let me set the stage… picture a cocktail party…

The guest list is a pretty special one, it’s all your existing and potential customers.  Some have already heard about you – perhaps it was on TV or the billboards – but you’ve never spoken before. Some of them you’ve already had the pleasure of meeting, you think they like you, but can’t be sure.

Visual Marketing Secrets

I Spy With My Little Eye Something I Want To Buy

Harnessing the power of images and visuals will make your marketing more powerful and more memorable. Images — when done deftly –can turn concepts and intangible things into something concrete and will help your peeps envision your brand and your message.

In this article you’ll discover five ways to help you master native advertising for social media that’s sure to engage.

Hire an Agency or Keep it In-House?

To hire or not to hire – that is the question….

Well, it is anyways if you’re a business trying to understand just how to get the best bang out of your buck in the digital space.

And you’re not alone in wondering, most New Zealand businesses looking to take the social media plunge have come unstuck at the very question. On one hand, hiring someone internally offers unparalleled brand-sided insights – on the other, hiring an agency or contractor can often give you unmatched advantages that can only come from a team of creatives coming together to make your dollar work.

Quick & Easy St Patrick’s Day Strategies

Haven’t planned anything for St Paddy’s Day aside from your costume and old-faithful hangover cure of Beroca? It’s not too late – here are 5 quick and easy digital strategies to help your business leverage off the luckiest day of the year and make your competitors green with envy.

The Number One Social Media Tip

You know that feeling when you have a mammoth task at hand, so massive that your brain can’t actually process it so you cope with busy work, adding a plethora of menial tasks to your looming to-do-list (like browsing Ben Silbermann’s Pinterest Board titled ‘Little Things I Love’)?

What the Hell is LinkedIn

And 7 Hot Tips for your Company Page

Chances are you have a personal LinkedIn profile – it’s got your contact details, a cute but professional blurb about how you strive at everything in life and a list of your many hidden talents, amongst which includes your knack for knitting little cotton coats. Oh, and let’s not forget that long list of endorsements tagged to your profile, most of which are completely irrelevant thanks to click-happy Harry that got carried away after one too many Redbulls.

6 Easy Ways to Drive Online Sales Using Pinterest

A picture speaks a thousand words – a concept Pinterest has adopted since it’s beginning. The visual social bookmarking platform has proved a popular online sales tool, with Pinterest traffic conversion rates 50% higher than those coming from other platforms!

If you’re selling goods online this is one tool you can’t afford to ignore – here are 6 easy ways to drive online sales using pinterest.

Why You Should Never Buy Fans & Followers

There’s a bit of a trend mulling around in the marketing world – we’ve become obsessed with the term ‘engagement’ and have ditched quantifying our digital efforts by the size of our community and rather deem our success by interactions.

And while the recurring theme of engagement is prevalent for good reason, the fact of the matter is that many businesses still choose to measure their success online by the size of their audience.

Choosing the right Social Media Network For Your Business

With Facebook recently admitting a drop in it’s teenage user-base, it’s never been more apparent that choosing the right Social Media network is an important first step to building a business social community.

Learning where your target market hangs out online and which networks reflect your particular zeitgeist will save you loads of time, energy, headaches, and money and make your digital marketing efforts go further!

Build Your Site Traffic with Stumble Upon

[There’s no point being the best kept secret in town]

Somehow, as a business, you have the mammoth responsibility of telling the world about your awesome kiwi-lime popsicles and neon-green sneakers. Usually this is done through a combination of traditional marketing tactics, Adwords, SEO practices, and social media.