Tag: facebook algorithm


Facebook Admits Lower Engagement Rates

Time to fess up – Facebook has come clean and admitted that new changes to its algorithm will adversely affect post reach for businesses.

The storyline is like a bad déjà vu – just under a year ago Facebook made a few tweaks that saw drastic drops in engagement rates. Businesses and marketers – some of which had spent small fortunes building up their fan base – kicked up a storm. Facebook denied the changes had any impact on page reach.