Tired of trying to decipher Facebook’s steadfast algorithm for more likes, comments, and eyeballs on your posts? One easy way to boost Facebook post engagement is to tag them.
Havenâ€™t planned anything for St Paddyâ€™s Day aside from your costume and old-faithful hangover cure of Beroca? Itâ€™s not too late â€“ here are 5 quick and easy digital strategies to help your business leverage off the luckiest day of the year and make your competitors green with envy.
You know that feeling when you have a mammoth task at hand, so massive that your brain canâ€™t actually process it so you cope with busy work, adding a plethora of menial tasks to your looming to-do-list (like browsing Ben Silbermannâ€™s Pinterest Board titled â€˜Little Things I Loveâ€™)?
And 7 Hot Tips for your Company Page
Chances are you have a personal LinkedIn profile â€“ itâ€™s got your contact details, a cute but professional blurb about how you strive at everything in life and a list of your many hidden talents, amongst which includes your knack for knitting little cotton coats. Oh, and letâ€™s not forget that long list of endorsements tagged to your profile, most of which are completely irrelevant thanks to click-happy Harry that got carried away after one too many Redbulls.
Thereâ€™s a bit of a trend mulling around in the marketing world â€“ weâ€™ve become obsessed with the term â€˜engagementâ€™ and have ditched quantifying our digital efforts by the size of our community and rather deem our success by interactions.
And while the recurring theme of engagement is prevalent for good reason, the fact of the matter is that many businesses still choose to measure their success online by the size of their audience.
Time to fess up – Facebook has come clean and admitted that new changes to its algorithm will adversely affect post reach for businesses.
The storyline is like a bad dÃ©jÃ vu – just under a year ago Facebook made a few tweaks that saw drastic drops in engagement rates. Businesses and marketers – some of which had spent small fortunes building up their fan base – kicked up a storm. Facebook denied the changes had any impact on page reach.