Tag: audience


3 Ways to Build a Killer Email Database

With an estimated 18 billion messages sent per day and the average Joe checking his account a whooping 6-20 times per day, email is far from dead! On the contrary, it’s doing the moonwalk across it’s tombstone and remains one of the biggest conversion assets of a marketer’s goodie box.

[Insert short break here for a quick email check.]

And that’s exactly why you need to be building your little goldmine of email addresses, because it’s ultimately the cheapest and best way to get in front of your audience. Here are 3 ways to build a killer email database.

The Number One Social Media Tip

You know that feeling when you have a mammoth task at hand, so massive that your brain can’t actually process it so you cope with busy work, adding a plethora of menial tasks to your looming to-do-list (like browsing Ben Silbermann’s Pinterest Board titled ‘Little Things I Love’)?

Why You Should Never Buy Fans & Followers

There’s a bit of a trend mulling around in the marketing world – we’ve become obsessed with the term ‘engagement’ and have ditched quantifying our digital efforts by the size of our community and rather deem our success by interactions.

And while the recurring theme of engagement is prevalent for good reason, the fact of the matter is that many businesses still choose to measure their success online by the size of their audience.

Choosing the right Social Media Network For Your Business

With Facebook recently admitting a drop in it’s teenage user-base, it’s never been more apparent that choosing the right Social Media network is an important first step to building a business social community.

Learning where your target market hangs out online and which networks reflect your particular zeitgeist will save you loads of time, energy, headaches, and money and make your digital marketing efforts go further!