First there was the 360° post, now there is the new Press and Hold posts.
Last year Facebook introduced the 360° video/photo feature. This took the social world by storm both users and companies made good use of it.
Remember the interactive trailer for The Conjuring 2?
It gives the viewer a little taste of the movie while putting them in it (on some level). Some other brands have also been using this as an enticing way to present holiday destinations.
The new, super cool rollout is the “Press and Hold” feature, which was introduced late October. It’s a post that can only be viewed on touch screen devices. You hold your finger on the video to activate it, as soon as you lift your finger off of the video it will stop.
The idea of this feature came from the Apple function where you can capture a live photo. For Android users, there is intoLive, an app that can turn any video into a ‘live photo’.
Check out this cool format (will only work on mobile/touch screen devices)
It’s exciting to see what new ideas are happening on Facebook. We’re still holding out for grabbing things through the screen.]]>
“Organic Social is dead” is phrase that has been floating around lately. Never fear – we have some tips to keep you on top.
Social media advert spending has doubled since last year. This is mainly due to people pushing out ads on Facebook rather than engaging with their audience.
Here are a few tips and tricks to engage with your audience and build a bigger following on Facebook.
According to a survey done by Sprout Social, customers follow a brand on social media before committing to making a purchase. 71% of customers have said that they are more likely to purchase from a brand if they have a positive interaction on their social media sites. If a negative experience is recorded on social media from a customer it is the brand’s opportunity to show that they are able to turn a negative customer into a positive customer by trying to solve the issue and giving them an incentive to make another purchase.
Engagement is key. Take the time to respond to comments and feature customer posts on your Facebook page, this will prompt people to share posts. Keeping things fun is another way in which you can engage with your audience, especially coming up to the holiday season.
When you make a post you should be able to see the opportunity to activate the messenger response icon, this might not always be available. Responding to comments or even just liking a comment will let the audience know that you are active on your page. Another fun way to interact with audiences is by using the “Poll” feature. This way you are interacting with your audience and also getting stats on what they like most.
People always want to know what is happening behind the scenes, it’s human nature. With Facebook live you can show people what exciting things are going on, using this to your advantage you will be getting a lot more site and page visits. A good example of this is the Facebook live that was done on Funny or Die’s page on the 16th November 2017. There was no real point to this Facebook Live but to watch a cellphone fall into a pot of boiling water. The video had about 1.2K audience members and 362 shares. People just love watching something in real time especially if they don’t have to do anything.
Everyone loves a giveaway. This is probably the fastest way to get engagement from your audience. This will prompt people to like and share a post to increase their chances of winning. Creating a giveaway with another brand/page and providing the instructions that they need to follow both pages to be eligible to win.
We know that it used to be all the rage to advertise jobs on LinkedIn, but these days no really cares much for it. Advertising on Facebook is a new and exciting way to get people who are already interested in your brand to work for you. Making a post showing behind the scenes at your business will intrigue potential applicants.
Sharing is caring – let us know in the comments which one of these have worked for you!
Here is a few things that have been added to Facebook Messenger that is going to improve your user engagement.
Facebook announced on the 7th November 2017 that business will be able to add a Customer Chat Plugin to their websites.
With the customer chat plugin people will be able to chat with businesses on their websites, transitioning back and forth seamlessly without the risk of losing conversation history and context. This will make it easier for customers to continue communication with a business whenever and wherever.
A waitlist is available online where you can enter your info to get notified once the plugin is available near you – Join waitlist
If you’d like to know what’s happening next and how you can use it to further your success, check out adhacks.cathowell.com
Here is an update on what’s new and how you can use it to your advantage.
Facebook is making it easier for businesses to manage their users and assets with the following changes.
Apps without an authentication token for a page will not have access to the user mode through API, they will still be able to pull comment threads and other engagement actions but userID’s and names will not be available.
Requirements for Page access tokens will take effect on 6th February 2018 and will impact all versions.
Facebook recently announced that they are making the Facebook Advertising platform more transparent to users.
The Facebook Marketing API is deploring Link Ads and Event Ads that are not connected to valid pages, breaking this change will impact all current API versions. Change will go into effect on the 14th November 2017.
Link and Event Ads that were created be for this change will not be editable.
Big things are happening for Facebook.
Would you like to know what’s happening next and how you can use it to further your success? Sign up to adhacks.cathowell.com
NOTE: The premise of this game is that users go out into the real world searching for Pokemon. We’re going to show you how to bring Pokemon to your place of business, thus attracting the players of the game to your store.
(Or check with one of your employees – chances are someone already has it on their phone) from the App Store or Google Play store.
Step 2. Once you’ve created an account (or logged in) and gone through the basic setup, you’ll see a screen that looks like this:
It’s a map of your area and you might notice “P0keStops” around (those vertical blue cubes), or a training gym (the largest icon on the app). That’s a good sign – users tend to flock around these areas! Hopefully your store IS a PokeStop!
Scroll down and tap the purple, box-shaped “lures” – that’s what youwant to purchase. These lures will attract Pokemon to your PokeStop for half an hour at a time, and players will be able to see the lure in your area.
For 84 hours’ worth of lures, it’ll cost you $100. (That gets you 14,500 PokeCoins & you can purchase your first 8-pack of lures – you’ll get 21 of those packs in all – coming out to just $1.19 per hour).
Once you’ve purchased them and are back in the app, tap the red Poke Ball again, then tap “items”.
Tap the purple lure to activate it and watch the crowds roll in!
Hint: You might even want to offer a “Pokemon GO Special” to get players to come in an turn into customers while they wait for the lure to run out. You know, a 2-for-1 type deal, or 10% off etc.
Image sourced from Forbes
Surprisingly, one of the top demographics of the game is the 18-34 year old market.
Infact, L’inizio Pizza Bar in Long Island City in New York claims its sales jumped 75% over the weekend by activating a “lure module” (sourced from Fortune mag).
Karen had thrown everything she had into making a go out of building an online coaching business but now she was ready to throw in the towel and return to her corporate job. Her dream of building a lifestyle that would enable her to work remotely as she traveled the world with her children and afford the luxuries she sought whilst enriching the lives of her clients through her expertise was hanging by a thread.
This wasn’t at all what she had envisaged, and as she opened up about her story, it was clear that she had taken the leap into the online space under the pretense that – when the world is your market – it’s not that hard to get just even 20 people to buy from you.
We’ve all heard the stories – how a social media coach made $40,000 in one month by enrolling 200 people into her course, how a yoga teacher is earning $100,000 a year running an online membership site and how a business consultant turned $40 in ad spend into $10K in revenues.
Who could blame anyone for wanting a slice of the pie – it’s like the pot of gold under the rainbow that we’re all in search for! Imagine earning six figures in income per month for 20 hours of work doing something that you absolutely love. That is called winning at life!
But the unfortunate reality is that the majority of entrepreneurs who take the leap don’t make it.
The reason isn’t because there is no more money to be made – on the contrary consumers spent a purported 1.6 billion dollars in online coaching & self-help programs last year alone, there is PLENTY of profit to go around. It’s not because they are playing a game of luck or chance – sure there are a few entrepreneurs who break big without ever trying but these are about as rare as becoming a professional athlete.[There is PLENTY of profit to go around]
The reason most online entrepreneurs will fail is very simple. They don’t understand how to market online.
Here’s the thing, wealth in business all comes down to your ability to turn advertising dollars into profits. To do this online you need a funnel that generates you leads and nurtures them through to purchase because the reality is that it is VERY hard to sell to even just 20 people if you don’t have a funnel in place.
There are several different types of funnels that work well with professional service entrepreneurs – finding the right one for you will come down largely to your price point, the offer, your audience and the industry you are in.
One thing you need to get comfortable with is using Facebook ads and leveraging the platform to its fullest. This can generate you unsurpassed ROIs and is hands down the most cost effective and quickest way to market yourself – whether it’s to grow your email list, build up a Facebook Group or send people through to your webinar.
If you’re looking for your share of a billion dollar industry and you are already an expert at what you do than selling your online program is a great way to build the life of your dreams but make sure that you are clear on what you need to do to find leads and turn those into clients.
If you’re still needing help and guidance on how to do this – register for the upcoming workshop that will take you through the 5 simple steps to building a six figure Faceboook ads funnel for your coaching or consulting business.]]>
You can base a Lookalike Audience on a variety of sources, such as people who like your Page, or visited your website. You can also create a Lookalike Audience based on an existing Custom Audience – this is a great way to expand your reach and to drive new qualified traffic to your website.
Strategic Applications of Lookalike Audiences
Here are just a few of the ways you can use Lookalike Audiences.
How it Works
Facebook looks for commonalities between the people in your Custom Audience and then finds similar people that “look like” your audience in the country you select.
You can choose the size of the Lookalike Audience (from a range based on the number of users in the country you’ve chosen) during the creation process. Smaller audiences more closely match your source audience. Creating a larger audience increases your potential reach, but reduces the level of similarity to your source audience.
Note: You can only choose one country at a time for Lookalike Audiences
CREATE A LOOKALIKE AUDIENCE
To create a Lookalike Audience in Ads Manager:
Select Create Audiences in the top left and then Lookalike Audience from the drop-down
Here, you’ll be able to select a Facebook Page, Conversion Pixel and Custom Audience. For the purpose of this course, lets choose Custom Audience.
Note, you can only choose one country for your Lookalike Audience
Choose how similar you want your Lookalike Audience to resemble your Custom Audience. Audience size ranges from 1% to 10% of the total population in the country you choose, with 1% being those who most closely match your source. The higher the percentage, the bigger the audience size.
Click Confirm. Your Audience will be ready to use immediately. If, however, you make any changes to your Custom Audience, it will take up to 3-7 Days for these changes to take effect in your Lookalike Audience.]]>
If you’ve ever tried Facebook advertising, you’re more than likely aware of the very real, and important requirement to use your pixel – a short piece of code that is placed on every single page of your website to keep track of website hits coming from your Facebook ads.
But for many online businesses selling direct to consumers, there is another level of reporting required from your ads. That is, how much does it cost me to acquire a new customer and which of my ads are leading directly to a purchase. Knowing this information is crucial if you want any kind of success from Facebook ads as it allows you to optimise and test ads out accordingly.
There are two ways to track sales made on your site from your Facebook ads. The first is call Custom Conversions and the other is done through Standard Events.
Without causing too much confusion here, just know that only Standard Events allow you to retarget people that made a purchase (ex: if you wanted to cross-sell or up-sell) and create Lookalike Audiences. So, for the purpose of this post, we will be exploring Standard Events and how to set these up.
To Set Up a Standard Event
Creating a Standard Event is two-fold:
TYPES OF STANDARD EVENTS
There are 9 different user actions (or standard events) you can track, these include:
PART #1: INSERT THE STANDARD EVENT CODE ON SITE
To add Standard Event code to website:
Once you have accessed the Pixel tab in ads manager, select View Pixel from the Actions Drop-down.
Below the Add Conversion Tracking you will see nine short codes, these are the nine available Standard Events. Copy the one you would like to use. For example, if you are tracking people submitting a contact us form you could use Lead here.
There are two important things to bear in mind when you’re pasting standard events to your site: where to insert the code on your site, and what pages on your site you place it on.
Access the PixelYourSite plugin from your WordPress dashboard. Select Standard Events Setup from the top.
Paste in the Event Code and click Activate Standard Event. Click Save.
VERIFYING STANDARD EVENT CODE
To see if your Standard Event is working properly, simply head back into the Facebook Pixel tab, select Standard Events from the bottom, your events will all be listed here. You should see a green button next to correctly installed events – please allow up to an hour for Standard Events to show up once installed on website.
PART #2: CREATE RETARGETING AUDIENCE
To create a Custom Audience from your Standard Event:
Click Create Audience.
Select Website Traffic
Select Custom Combination from the drop-down.
Select Event from the URL dropdown.
Note, only events that are correctly tracking will show up in this field
For one â€“ you spent a small fortune and put in heaps of time and effort trying to build a substantial email list, one that would generate you high quality leads that someday (hopefully sooner rather than later) will convert into millions of dollars worth of sales.
I get it â€“ Iâ€™ve helped many clients set up opt-in funnels, competitions, pop-ups, the works -Â and have done so on my own businesses as well. Trying to acquire even just one new subscriber can sometimes feel SO DAMN HARD.
But this isn’t a brain fart post aimed at getting a rise out of you.
Hereâ€™s the thing.
The way people are communicating and brokering deals is changing. Fast.Â Iâ€™m not normally one to throw everything up in the air as soon as a new platform rears its head but this is one that just canâ€™t be ignored.
I’m talking about Messaging Apps.
The fastest growing trend of our decade.
Just last month Facebook Messenger cracked over 1 billion users, and every day over 315 million snaps are sent through Snapchat. Not phased – how about this, a recent study by Juniper Research found that over 43 trillion IM messages were sent in 2015, surpassing email (at 30 trillion) for the first time! This shit is real people!
Over the weekend I was having a drink (or three) with friends who are currently importing a product into Australia â€“ my friend mentioned that the majority of the deals she brokers with potential suppliers are done through Messenger! Wow, can we take a moment to stop here, this is massive!
So why is the messaging craze growing so fast?Â These are just my speculations (feel free to share your theories below):
Messaging apps, on the other hand, have a 98% open rate (higher than SMS marketing). Facebook is expected to announce any moment that it will open Messenger up to brands and publishers.Â How this will translate into a marketing function is yet to be determined (no doubt there will initially be heaps ofÂ growing pains).
But don’t do a total freak. Â Email is not going away anytime soon (remember back in the 90â€™s they said email was dead) â€“Â itâ€™s just important to be aware that the way we connect and communicate is changing and that sinking $50K into growing your email may no longer be the wisest investment.
As with any marketing, investment or business activity â€“ never hedge all your bets in one place. Spread the load to avoid massive blows and disappointment in the future. By all means continue to grow your email list, but also start investing time into growing leads across other platforms and channels, especially in IM.
What are your thoughts, let me know in the comments below, I would love to hear if you agree or disagree with me.]]>
… will become the way people subscribe to communications from businesses. Advertisers will pay to reach their messaging app subscribers with targeted messages, just like they do with email or SMS blasts. In the West, Messenger will become the leading messaging platform for brands due to its scale, resources, and data. In the Pacific, WhatsApp will continue to flourish as the preferred choice and in the East, WeChat will dominate as it continues to integrate advertising, content, commerce and literally everything.
…will become fully integrated into social feeds and messaging apps. As it stands, the high traffic volumes from mobile to e-commerce sites have relatively low conversion rates due to poor UX. Buy buttons being tested by networks look to solve this problem for users and brands. Twitterâ€™s already integrated commerce and the tech is flawless (see: @TwitterCommerce). Facebook is currently testing a Buy button in news feed (for brands) and Groups (for p2p commerce), and not to be outdone, Pinterest has launched Buyable Pins. This will put pressure on brands to not only be able to sell on their sites but also on social platforms.
… as more and more brands shift their budgets into digital and platforms look to protect the user experience. In the last year alone, Facebook ads have gone up 128% – a result of it cutting out the number of desktops ads being displayed and fierce competition faced amongst brands for targeted audience attention. This trend is also true of influencer marketing in NZ, where bloggers, Instagramers and Youtubers are quickly catching on to their true advertising worth. Expect to pay around $10 per CPM (so for an influencer with 100K followers that is a cool $1,000 per pop).
… is the cool new kid on the block for 2016. With its real time video capabilities, allowing users to give a live video broadcast of some stretch of their lives, different brands are experimenting with the app to discover its best use for marketing. This in-the-moment style platform is in itself an emerging trend and may signal to brands the end of scheduled posts and the need for more agile marketing tactics (think Oreo and Tui Beer).
With wearable technology on the rise and mobile dominating as the preferred screen, geolocational targeting will become the advertising norm.Â Social platforms will expand their targeting abilities around these parameters and the increasing amount of data will enable brands to personalise interactions with customers and unleash the power of programmatic hypertargeting advertising technologies to scale. Filtering algorithms will allow platforms to feed highly personalised content pieces to users, this will make ‘organic’ content distribution even more challenging for brands – those that succeed will be the ones who master the art of storytelling in an authentic and contextual way.
… will become a bigger video platform than Youtube. Itâ€™s rise in popularity will boil down to new embedding functionalities that will allow users to spread content across the web as well as the relative lack of â€˜trollingâ€™ (something Youtube continues to struggle with). That, and the fact that Facebook’s algorithm is pretty much the most powerful invention of the modern internet. As TV rating and ad sales continue to decline, digital video will continue to become the fastest growing ad format. Video content viewing will become highly personalised and Zukerberg expects video to be the only content on Facebook within five years’ time. You do the math
… will surge in popularity. The small nature of wearable devices will see a shift in written (typed) communication to voice. Social media content will become more conversational and (even more) visual in nature and the brands that will succeed in this space will be the ones to quickly adapt their content strategies accordingly. The social networks that make the greatest efforts to appeal to wearable users will also be the ones to rapidly grow in popularity.
So yea… smart technology, messaging, commerce. 2016.