Category: Blog


Understanding & Creating a Lookalike Audience

Lookalike Audiences are a way to reach new people who are similar to your existing customers, fans, or leads.

You can base a Lookalike Audience on a variety of sources, such as people who like your Page, or visited your website. You can also create a Lookalike Audience based on an existing Custom Audience – this is a great way to expand your reach and to drive new qualified traffic to your website.

Understanding & Setting Up Standard Events

If you’ve ever tried Facebook advertising, you’re more than likely aware of the very real, and important requirement to use your pixel – a short piece of code that is placed on every single page of your website to keep track of website hits coming from your Facebook ads.

But for many online businesses selling direct to consumers, there is another level of reporting required from your ads.  That is, how much does it cost me to acquire a new customer and which of my ads are leading directly to a purchase.  Knowing this information is crucial if you want any kind of success from Facebook ads as it allows you to optimise and test ads out accordingly.

Why Your Email List Ain’t All That

Let me guess: this post title is making you squirm.  For all you care, I may as well come out and say Facebook is dead!

For one – you spent a small fortune and put in heaps of time and effort trying to build a substantial email list, one that would generate you high quality leads that someday (hopefully sooner rather than later) will convert into millions of dollars worth of sales.

Facebook’s Gift to Small Business: Local Awareness Ads

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For years, NZ business owners trying to promote their small local business on Facebook struggled with targeting.

 

Even with all the Interest or demographic segmenting, localising ads was near impossible and the result was a Grey Lynn shop promoting ads to South Auckland just to ensure adequate reach of message.  The experience has been – for the most part – a grim one.

But Facebook recently rolled out their Local Awareness Ads and these are now available in NZ!  Can I get a Hallelujah!

What Happened to My Facebook Fans!! Behind the Facebook Purge of 2015

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If you’ve been paying attention to your Facebook Insights, or even just keeping tabs on how many fans your page has you may have suffered a minor stroke sometime in the last few weeks as you realised your follower count had mysteriously up and left without any apparent reason.

A social media rant without the sorority girls

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This is a weird post so ignore it if you like. Infact it’s basically just a social media rant that’s pretty much EXACTLY like a college hazing except without the sorority girls, or beer.

Social Media for Realtors

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Sure, the Auckland property market may be hotter than a Kardashian uterus, but the competition has never been stiffer.   As property prices rise, so to do the number of realtors, and curbside marketing just isn’t having the same stick as it used to.

A Brand walks into a bar…

Social Media Guide to Online Communities

 

Let me set the stage… picture a cocktail party…

The guest list is a pretty special one, it’s all your existing and potential customers.  Some have already heard about you – perhaps it was on TV or the billboards – but you’ve never spoken before. Some of them you’ve already had the pleasure of meeting, you think they like you, but can’t be sure.

Visual Marketing Secrets

I Spy With My Little Eye Something I Want To Buy

Harnessing the power of images and visuals will make your marketing more powerful and more memorable. Images — when done deftly –can turn concepts and intangible things into something concrete and will help your peeps envision your brand and your message.

In this article you’ll discover five ways to help you master native advertising for social media that’s sure to engage.