Facebook API’s – What’s new!

  Notice anything different on Facebook? Here is an update on what’s new and how you can use it to your advantage.  Business Manager API Updates: Facebook is making it easier for businesses to manage their users and assets with the following changes. Inviting...

How Local Businesses Can Leverage Pokemon Go

Getty Images A step-by-step guide to show you how your local business can capitalise on the Pokemon GO trend to bring in a horde of new customers for just $1.19 an hour! NOTE: The premise of this game is that users go out into the real world searching for Pokemon....

Understanding & Creating a Lookalike Audience

Lookalike Audiences are a way to reach new people who are similar to your existing customers, fans, or leads. You can base a Lookalike Audience on a variety of sources, such as people who like your Page, or visited your website. You can also create a Lookalike...

Understanding & Setting Up Standard Events

If you’ve ever tried Facebook advertising, you’re more than likely aware of the very real, and important requirement to use your pixel – a short piece of code that is placed on every single page of your website to keep track of website hits coming...