Visual Marketing Secrets

Visual Marketing Secrets

I Spy With My Little Eye Something I Want To Buy Harnessing the power of images and visuals will make your marketing more powerful and more memorable. Images — when done deftly –can turn concepts and intangible things into something concrete and will help your...
3 Ways to Build a Killer Email Database

3 Ways to Build a Killer Email Database

With an estimated 18 billion messages sent per day and the average Joe checking his account a whooping 6-20 times per day, email is far from dead! On the contrary, it’s doing the moonwalk across it’s tombstone and remains one of the biggest conversion...
Easy Tip to Boost Facebook Post Engagement

Easy Tip to Boost Facebook Post Engagement

Tired of trying to decipher Facebook’s steadfast algorithm for more likes, comments, and eyeballs on your posts? One easy way to boost Facebook post engagement is to tag them. How it Works: You’re probably familiar with tagging friends on your personal...
Hire an Agency or Keep it In-House?

Hire an Agency or Keep it In-House?

To hire or not to hire – that is the question…. Well, it is anyways if you’re a business trying to understand just how to get the best bang out of your buck in the digital space. And you’re not alone in wondering, most New Zealand businesses looking to take...
Quick & Easy St Patrick’s Day Strategies

Quick & Easy St Patrick’s Day Strategies

Haven’t planned anything for St Paddy’s Day aside from your costume and old-faithful hangover cure of Beroca? It’s not too late – here are 5 quick and easy digital strategies to help your business leverage off the luckiest day of the year and make your...
The Number One Social Media Tip

The Number One Social Media Tip

You know that feeling when you have a mammoth task at hand, so massive that your brain can’t actually process it so you cope with busy work, adding a plethora of menial tasks to your looming to-do-list (like browsing Ben Silbermann’s Pinterest Board titled...
What the Hell is LinkedIn

What the Hell is LinkedIn

And 7 Hot Tips for your Company Page Chances are you have a personal LinkedIn profile – it’s got your contact details, a cute but professional blurb about how you strive at everything in life and a list of your many hidden talents, amongst which includes your...
Why You Should Never Buy Fans & Followers

Why You Should Never Buy Fans & Followers

There’s a bit of a trend mulling around in the marketing world – we’ve become obsessed with the term ‘engagement’ and have ditched quantifying our digital efforts by the size of our community and rather deem our success by interactions. And while the...
Facebook Admits Lower Engagement Rates

Facebook Admits Lower Engagement Rates

Time to fess up – Facebook has come clean and admitted that new changes to its algorithm will adversely affect post reach for businesses. The storyline is like a bad déjà vu – just under a year ago Facebook made a few tweaks that saw drastic drops in...