The blog.


3 Ways to Build a Killer Email Database

With an estimated 18 billion messages sent per day and the average Joe checking his account a whooping 6-20 times per day, email is far from dead! On the contrary, it’s doing the moonwalk across it’s tombstone and remains one of the biggest conversion assets of a marketer’s goodie box.

[Insert short break here for a quick email check.]

And that’s exactly why you need to be building your little goldmine of email addresses, because it’s ultimately the cheapest and best way to get in front of your audience. Here are 3 ways to build a killer email database.

Easy Tip to Boost Facebook Post Engagement

Tired of trying to decipher Facebook’s steadfast algorithm for more likes, comments, and eyeballs on your posts? One easy way to boost Facebook post engagement is to tag them.

Hire an Agency or Keep it In-House?

To hire or not to hire – that is the question….

Well, it is anyways if you’re a business trying to understand just how to get the best bang out of your buck in the digital space.

And you’re not alone in wondering, most New Zealand businesses looking to take the social media plunge have come unstuck at the very question. On one hand, hiring someone internally offers unparalleled brand-sided insights – on the other, hiring an agency or contractor can often give you unmatched advantages that can only come from a team of creatives coming together to make your dollar work.

Quick & Easy St Patrick’s Day Strategies

Haven’t planned anything for St Paddy’s Day aside from your costume and old-faithful hangover cure of Beroca? It’s not too late – here are 5 quick and easy digital strategies to help your business leverage off the luckiest day of the year and make your competitors green with envy.

The Number One Social Media Tip

You know that feeling when you have a mammoth task at hand, so massive that your brain can’t actually process it so you cope with busy work, adding a plethora of menial tasks to your looming to-do-list (like browsing Ben Silbermann’s Pinterest Board titled ‘Little Things I Love’)?

What the Hell is LinkedIn

And 7 Hot Tips for your Company Page

Chances are you have a personal LinkedIn profile – it’s got your contact details, a cute but professional blurb about how you strive at everything in life and a list of your many hidden talents, amongst which includes your knack for knitting little cotton coats. Oh, and let’s not forget that long list of endorsements tagged to your profile, most of which are completely irrelevant thanks to click-happy Harry that got carried away after one too many Redbulls.

6 Easy Ways to Drive Online Sales Using Pinterest

A picture speaks a thousand words – a concept Pinterest has adopted since it’s beginning. The visual social bookmarking platform has proved a popular online sales tool, with Pinterest traffic conversion rates 50% higher than those coming from other platforms!

If you’re selling goods online this is one tool you can’t afford to ignore – here are 6 easy ways to drive online sales using pinterest.

Why You Should Never Buy Fans & Followers

There’s a bit of a trend mulling around in the marketing world – we’ve become obsessed with the term ‘engagement’ and have ditched quantifying our digital efforts by the size of our community and rather deem our success by interactions.

And while the recurring theme of engagement is prevalent for good reason, the fact of the matter is that many businesses still choose to measure their success online by the size of their audience.

Facebook Admits Lower Engagement Rates

Time to fess up – Facebook has come clean and admitted that new changes to its algorithm will adversely affect post reach for businesses.

The storyline is like a bad déjà vu – just under a year ago Facebook made a few tweaks that saw drastic drops in engagement rates. Businesses and marketers – some of which had spent small fortunes building up their fan base – kicked up a storm. Facebook denied the changes had any impact on page reach.

Choosing the right Social Media Network For Your Business

With Facebook recently admitting a drop in it’s teenage user-base, it’s never been more apparent that choosing the right Social Media network is an important first step to building a business social community.

Learning where your target market hangs out online and which networks reflect your particular zeitgeist will save you loads of time, energy, headaches, and money and make your digital marketing efforts go further!