Organic social activity is not dead!

Organic social activity is not dead!

  Organic Social activity is not dead! Its new name is engagement! “Organic Social is dead” is phrase that has been floating around lately. Never fear – we have some tips to keep you on top. Social media advert spending has doubled since last year....
Facebook API’s – What’s new!

Facebook API’s – What’s new!

  Notice anything different on Facebook? Here is an update on what’s new and how you can use it to your advantage.  Business Manager API Updates: Facebook is making it easier for businesses to manage their users and assets with the following changes. Inviting...
How Local Businesses Can Leverage Pokemon Go

How Local Businesses Can Leverage Pokemon Go

Getty Images A step-by-step guide to show you how your local business can capitalise on the Pokemon GO trend to bring in a horde of new customers for just $1.19 an hour! NOTE: The premise of this game is that users go out into the real world searching for Pokemon....
Understanding & Creating a Lookalike Audience

Understanding & Creating a Lookalike Audience

Lookalike Audiences are a way to reach new people who are similar to your existing customers, fans, or leads. You can base a Lookalike Audience on a variety of sources, such as people who like your Page, or visited your website. You can also create a Lookalike...
Understanding & Setting Up Standard Events

Understanding & Setting Up Standard Events

If you’ve ever tried Facebook advertising, you’re more than likely aware of the very real, and important requirement to use your pixel – a short piece of code that is placed on every single page of your website to keep track of website hits coming...

Why Your Email List Ain’t All That

Let me guess: this post title is making you squirm.  For all you care, I may as well come out and say Facebook is dead! For one – you spent a small fortune and put in heaps of time and effort trying to build a substantial email list, one that would generate you...
7 Social Media Trends for 2016

7 Social Media Trends for 2016

7 SOCIAL MEDIA TRENDS FOR 2016 2015 was a big year for social media. Agencies spent less time wasted arguing the ‘why social’ debate, ad dollars moved fast, Facebook’s stock jumped 81 percent, and Instagram rolled out its advertising network. In 2016,...