Understanding & Creating a Lookalike Audience

Lookalike Audiences are a way to reach new people who are similar to your existing customers, fans, or leads. You can base a Lookalike Audience on a variety of sources, such as people who like your Page, or visited your website. You can also create a Lookalike...

Understanding & Setting Up Standard Events

If you’ve ever tried Facebook advertising, you’re more than likely aware of the very real, and important requirement to use your pixel – a short piece of code that is placed on every single page of your website to keep track of website hits coming...

Why Your Email List Ain’t All That

Let me guess: this post title is making you squirm.  For all you care, I may as well come out and say Facebook is dead! For one – you spent a small fortune and put in heaps of time and effort trying to build a substantial email list, one that would generate you...

7 Social Media Trends for 2016

7 SOCIAL MEDIA TRENDS FOR 2016 2015 was a big year for social media. Agencies spent less time wasted arguing the ‘why social’ debate, ad dollars moved fast, Facebook’s stock jumped 81 percent, and Instagram rolled out its advertising network. In 2016,...

A social media rant without the sorority girls

This is a weird post so ignore it if you like. Infact it’s basically just a social media rant that’s pretty much EXACTLY like a college hazing except without the sorority girls, or beer. We wrote this because we thought it would have been impolite to let...

Social Media for Realtors

Sure, the Auckland property market may be hotter than a Kardashian uterus, but the competition has never been stiffer.   As property prices rise, so to do the number of realtors, and curbside marketing just isn’t having the same stick as it used to. But while most...
A Brand walks into a bar…

A Brand walks into a bar…

Social Media Guide to Online Communities   Let me set the stage… picture a cocktail party… The guest list is a pretty special one, it’s all your existing and potential customers.  Some have already heard about you – perhaps it was on TV or the billboards –...