Picture this: you’re scrolling down your Facebook newsfeed, and a video autoplays. Next thing you know, you’re ten minutes in and you NEED whatever it is they’re selling. Sound familiar? It happens to all of us. Literally – all of us. Over 100 million hours of videos are watched on Facebook every day.
So how do we use this tool to our advantage? It’s one thing to make a video, it’s another to use it to advertise. We want our other ads to be effective and engaging, so why should we expect any less from video content?
Giordana Toccaceli was already doing a lot of things right when we started working with her. But she was after that extra push that would take her campaign from good to SMASHING IT… And that’s what we delivered.
We worked on Giordana’s Webinar-To-Booked-Call Funnel and managed to take her campaign to the next level.
We created a highly engaged Facebook group with over 1000 members and created and managed her Facebook ads. This resulted in 75 clarity calls in just two weeks. The average CTR was 2%.
Aside from the Facebook group providing a stream of registrants, Giordana’s campaign reached a 30% registration rate at $3 per webinar registration. This was followed up by $10 post webinar booked calls.
We love a challenge at Eight Loop, and that’s exactly what we got with the AMP Scholarships campaign. There were several important elements that made this a multi-faceted campaign – and it produced great results.
In fact, with a total of over 4,000, it doubled the AMP Scholarships applications.
We were excited to be involved in the launch of Dr Patel’s Living Proof Institute Functional Medicine Training to say the least. The high-ticket program provided fellow doctors and medical practitioners with all the tools, processes and marketing systems to start their own successful functional medicine practices, modelled after Dr Patel’s own business.
We were tasked with generating strategy calls which would then be taken through the program and enrolment.
The results surpassed expectations – we generated $300,000 in revenue from a $3k ad spend!
While the agency loves a good brand and a creative challenge, there’s one thing we’re better at than anyone else – and that’s cracking funnels!
In fact, we’ve delivered some great results for businesses across many sectors. An interesting case study in the service sector in particular is the story of NZIE.
NZIE teamed up with the agency after failing to get registrations for their Digital Marketing Courses. After a re-evaluation of their campaign, Eight Loop overhauled their landing page, made improvements to their audience targeting and created, ran and managed their Facebook ads.
Since kicking off 3 months ago, they’ve had 454 registrations at $9.50 per registration. Their original acceptable CPA was $100. This resulted in a consistent and steady stream of leads – and they’ve now moved into the Business Diploma space.
In February, we onboarded a new client with amazing potential, Waft. The innovative Singapore-based brand offers customers the opportunity to create and personalise their own, high-quality perfume. While the product was interesting to say the least, the sales just weren’t there.
When we first started working with Waft, they were doing about 8-10 sales per day and it was costing them over $100 per sale… On a $100 product!
Less than two months in, we managed to turn that ship around – taking Waft from petty and horrible FB ad results to half a million dollar monthly revenues from $100K ad spend!
Facebook Groups are an incredibly underestimated marketing asset, but if you’ve already discovered the secret of reaching your audiences through an open or closed group, you may have noticed – it takes a loooong time to build it organically.
However, you may also have noticed that Facebook doesn’t allow ads to direct to a Facebook page or asset.
So how do marketers go about building their groups effectively?
Most of what I’ve learned about sales, I learned from my children.
Small Child: “I want a bottle.”
Me: “No, you have to eat your dinner first.”
Small Child: “Bottle…”
Me: “No, lis…”
Small Child: “BOTTLE!”
Cue bulging forehead vein, crocodile tears and lots of screeching. Works every time.
But here’s the thing – for those of us who are busy adulting – going limp in front of a prospective client definitely won’t earn you any brownie points, and it most certainly won’t work on your Facebook ads. BUT, you can still play head games with your leads and customers by employing three powerful psychological hooks. Here’s how…
It’s no secret that Facebook can do amazing things for your business. More and more businesses are looking to Facebook ads, and it’s almost impossible to fathom that in 2017 any given business wouldn’t have a Facebook Business Page.
And while Facebook Pages are undoubtedly an asset to any business, there is one majorly powerful marketing tool which continues to be wrongfully underestimated.
A step-by-step guide to show you how your local business can capitalise on the Pokemon GO trend to bring in a horde of new customers for just $1.19 an hour!
NOTE: The premise of this game is that users go out into the real world searching for Pokemon. We’re going to show you how to bring Pokemon to your place of business, thus attracting the players of the game to your store.
Karen had thrown everything she had into making a go out of building an online coaching business but now she was ready to throw in the towel and return to her corporate job. Her dream of building a lifestyle that would enable her to work remotely as she traveled the world with her children and afford the luxuries she sought whilst enriching the lives of her clients through her expertise was hanging by a thread.
Lookalike Audiences are a way to reach new people who are similar to your existing customers, fans, or leads.
You can base a Lookalike Audience on a variety of sources, such as people who like your Page, or visited your website. You can also create a Lookalike Audience based on an existing Custom Audience – this is a great way to expand your reach and to drive new qualified traffic to your website.
If you’ve ever tried Facebook advertising, you’re more than likely aware of the very real, and important requirement to use your pixel – a short piece of code that is placed on every single page of your website to keep track of website hits coming from your Facebook ads.
But for many online businesses selling direct to consumers, there is another level of reporting required from your ads. That is, how much does it cost me to acquire a new customer and which of my ads are leading directly to a purchase. Knowing this information is crucial if you want any kind of success from Facebook ads as it allows you to optimise and test ads out accordingly.
Let me guess: this post title is making you squirm.Â For all you care, I may as well come out and say Facebook is dead!
For one â€“ you spent a small fortune and put in heaps of time and effort trying to build a substantial email list, one that would generate you high quality leads that someday (hopefully sooner rather than later) will convert into millions of dollars worth of sales.
For years, NZ business owners trying to promote their small local business on Facebook struggled with targeting.
Even with all the Interest or demographic segmenting, localising ads was near impossible and the result was a Grey Lynn shop promoting ads to South Auckland just to ensure adequate reach of message.Â The experience has been – for the most part – a grim one.
But Facebook recently rolled out their Local Awareness Ads and these are now available in NZ!Â Can I get a Hallelujah!
If you’ve been paying attention to your Facebook Insights, or even just keeping tabs on how many fans your page has you may have suffered a minor stroke sometime in the last few weeks as you realised your follower count had mysteriously up and left without any apparent reason.
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Sure, the Auckland property market may be hotter than a Kardashian uterus, but the competition has never been stiffer.Â Â As property prices rise, so to do the number of realtors, and curbside marketing just isnâ€™t having the same stick as it used to.
Let me set the stageâ€¦ picture a cocktail partyâ€¦
The guest list is a pretty special one, itâ€™s all your existing and potential customers.Â Some have already heard about you â€“ perhaps it was on TV or the billboards â€“ but youâ€™ve never spoken before. Some of them youâ€™ve already had the pleasure of meeting, you think they like you, but canâ€™t be sure.
Harnessing the power of images and visuals will make your marketing more powerful and more memorable. Images â€” when done deftly â€“can turn concepts and intangible things into something concrete and will help your peeps envision your brand and your message.
In this article youâ€™ll discover five ways to help you master native advertising for social media that’s sure to engage.
With an estimated 18 billion messages sent per day and the average Joe checking his account a whooping 6-20 times per day, email is far from dead! On the contrary, it’s doing the moonwalk across it’s tombstone and remains one of the biggest conversion assets of a marketerâ€™s goodie box.
[Insert short break here for a quick email check.]
And thatâ€™s exactly why you need to be building your little goldmine of email addresses, because itâ€™s ultimately the cheapest and best way to get in front of your audience. Here are 3 ways to build a killer email database.
To hire or not to hire â€“ that is the questionâ€¦.
Well, it is anyways if youâ€™re a business trying to understand just how to get the best bang out of your buck in the digital space.
And youâ€™re not alone in wondering, most New Zealand businesses looking to take the social media plunge have come unstuck at the very question. On one hand, hiring someone internally offers unparalleled brand-sided insights â€“ on the other, hiring an agency or contractor can often give you unmatched advantages that can only come from a team of creatives coming together to make your dollar work.
Havenâ€™t planned anything for St Paddyâ€™s Day aside from your costume and old-faithful hangover cure of Beroca? Itâ€™s not too late â€“ here are 5 quick and easy digital strategies to help your business leverage off the luckiest day of the year and make your competitors green with envy.
You know that feeling when you have a mammoth task at hand, so massive that your brain canâ€™t actually process it so you cope with busy work, adding a plethora of menial tasks to your looming to-do-list (like browsing Ben Silbermannâ€™s Pinterest Board titled â€˜Little Things I Loveâ€™)?
Chances are you have a personal LinkedIn profile â€“ itâ€™s got your contact details, a cute but professional blurb about how you strive at everything in life and a list of your many hidden talents, amongst which includes your knack for knitting little cotton coats. Oh, and letâ€™s not forget that long list of endorsements tagged to your profile, most of which are completely irrelevant thanks to click-happy Harry that got carried away after one too many Redbulls.
A picture speaks a thousand words – a concept Pinterest has adopted since it’s beginning. The visual social bookmarking platform has proved a popular online sales tool, with Pinterest traffic conversion rates 50% higher than those coming from other platforms!
If you’re selling goods online this is one tool you can’t afford to ignore – here are 6 easy ways to drive online sales using pinterest.
Thereâ€™s a bit of a trend mulling around in the marketing world â€“ weâ€™ve become obsessed with the term â€˜engagementâ€™ and have ditched quantifying our digital efforts by the size of our community and rather deem our success by interactions.
And while the recurring theme of engagement is prevalent for good reason, the fact of the matter is that many businesses still choose to measure their success online by the size of their audience.
With Facebook recently admitting a drop in it’s teenage user-base, it’s never been more apparent that choosing the right Social Media network is an important first step to building a business social community.
Learning where your target market hangs out online and which networks reflect your particular zeitgeist will save you loads of time, energy, headaches, and money and make your digital marketing efforts go further!
[Thereâ€™s no point being the best kept secret in town]
Somehow, as a business, you have the mammoth responsibility of telling the world about your awesome kiwi-lime popsicles and neon-green sneakers. Usually this is done through a combination of traditional marketing tactics, Adwords, SEO practices, and social media.
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