Author: catherine-howell


How Local Businesses Can Leverage Pokemon Go

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A step-by-step guide to show you how your local business can capitalise on the Pokemon GO trend to bring in a horde of new customers for just $1.19 an hour!

NOTE: The premise of this game is that users go out into the real world searching for Pokemon. We’re going to show you how to bring Pokemon to your place of business, thus attracting the players of the game to your store.

The Secret to Selling High Ticket Offers with Facebook

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Karen had thrown everything she had into making a go out of building an online coaching business but now she was ready to throw in the towel and return to her corporate job. Her dream of building a lifestyle that would enable her to work remotely as she traveled the world with her children and afford the luxuries she sought whilst enriching the lives of her clients through her expertise was hanging by a thread.

Understanding & Creating a Lookalike Audience

Lookalike Audiences are a way to reach new people who are similar to your existing customers, fans, or leads.

You can base a Lookalike Audience on a variety of sources, such as people who like your Page, or visited your website. You can also create a Lookalike Audience based on an existing Custom Audience – this is a great way to expand your reach and to drive new qualified traffic to your website.

Understanding & Setting Up Standard Events

If you’ve ever tried Facebook advertising, you’re more than likely aware of the very real, and important requirement to use your pixel – a short piece of code that is placed on every single page of your website to keep track of website hits coming from your Facebook ads.

But for many online businesses selling direct to consumers, there is another level of reporting required from your ads.  That is, how much does it cost me to acquire a new customer and which of my ads are leading directly to a purchase.  Knowing this information is crucial if you want any kind of success from Facebook ads as it allows you to optimise and test ads out accordingly.

Why Your Email List Ain’t All That

Let me guess: this post title is making you squirm.  For all you care, I may as well come out and say Facebook is dead!

For one – you spent a small fortune and put in heaps of time and effort trying to build a substantial email list, one that would generate you high quality leads that someday (hopefully sooner rather than later) will convert into millions of dollars worth of sales.

Facebook’s Gift to Small Business: Local Awareness Ads

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For years, NZ business owners trying to promote their small local business on Facebook struggled with targeting.

 

Even with all the Interest or demographic segmenting, localising ads was near impossible and the result was a Grey Lynn shop promoting ads to South Auckland just to ensure adequate reach of message.  The experience has been – for the most part – a grim one.

But Facebook recently rolled out their Local Awareness Ads and these are now available in NZ!  Can I get a Hallelujah!

What Happened to My Facebook Fans!! Behind the Facebook Purge of 2015

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If you’ve been paying attention to your Facebook Insights, or even just keeping tabs on how many fans your page has you may have suffered a minor stroke sometime in the last few weeks as you realised your follower count had mysteriously up and left without any apparent reason.

A social media rant without the sorority girls

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This is a weird post so ignore it if you like. Infact it’s basically just a social media rant that’s pretty much EXACTLY like a college hazing except without the sorority girls, or beer.

Social Media for Realtors

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Sure, the Auckland property market may be hotter than a Kardashian uterus, but the competition has never been stiffer.   As property prices rise, so to do the number of realtors, and curbside marketing just isn’t having the same stick as it used to.