The essential need-to-know stuff to get step up your media content game!
Step 1: Establish Social Goals That Align With Business Goals
- Improving brand awareness: Look at follower count, social profiles, mentions, retweets, and shares.
- Generating new leads: Inspect downloads for gated content, new leads developed through social media and clicks on your lead-generation social posts.
- Driving traffic to your website: Checking traffic coming from social media, along with clicks on social posts and bounce rate for social traffic.
Step 2: Choose the Right Social Network
- Facebook: Facebook is one of the most obvious options for social research. About 76% of people online use Facebook – and since the rise of Facebook Live, it has seen a 700% growth in video views!
- Instagram: There are more than 800 million users on Instagram. And that’s monthly active (!) users! It is a great way to engage with visual audiences, particularly in the millennial demographic.
- Twitter: Twitter has 319 million active users per month. About 80% of Twitter usage is mobile, which could be great for local companies who want to engage with customers on the move.
- Snapchat: With about 173 million users, the audience for Snapchat is very young, with most users under the age of 24.
Step 3: Design Your Content Creation Process
- Find your voice: Think about what you want your personality to be like. Try to make sure it aligns with the platform you’ve chosen.
- Tell a story: Social media is about engaging with your audience. Make sure you have a content sharing strategy aligns with the values of your company.
- Know your competition: Figure out what some of the main players in your organisation are doing. Decide how you can do it better. Be careful not to just copy and paste another strategy, though. No one likes a plagiarist.
Step 4: Research the Perfect Content & Keywords
- Don’t Forget Your Keywords: Remember to think about the keywords you want to target with your content – this becomes more than just useful when you go into SEO. It becomes essential.
Step 5: Create a Consistent Schedule
- Decide what audience your content is targeting.
- Decide which kind of content you’re going to share.
Best times to post on social media –
- Facebook: Wednesday – Sunday in the afternoon.
- Twitter: Weekdays afternoons or evenings.
- Instagram: Monday – Friday at 2 a.m. or 5 p.m
Step 6: Use Engagement to Create a Community
Remember that when you post on social media, you need to engage in conversations with your customers.
Step 7: Track Performance & Adjust Accordingly
- Engagement: How many people are connecting with you online?
- Reach: How many people are engaging with your content?
- Conversions: Is your social media content strategy prompting sales?