Picture this: you’re scrolling down your Facebook newsfeed, and a video autoplays. Next thing you know, you’re ten minutes in and you NEED whatever it is they’re selling. Sound familiar? It happens to all of us. Literally – all of us. Over 100 million hours of videos are watched on Facebook every day.
So how do we use this tool to our advantage? It’s one thing to make a video, it’s another to use it to advertise. We want our other ads to be effective and engaging, so why should we expect any less from video content?