Facebook Groups are an incredibly underestimated marketing asset, but if you’ve already discovered the secret of reaching your audiences through an open or closed group, you may have noticed – it takes a loooong time to build it organically.
However, you may also have noticed that Facebook doesn’t allow ads to direct to a Facebook page or asset.
So how do marketers go about building their groups effectively?
The secret is to use a URL shortener software – like bitly, just to name one. This will allow you to then run standard link click ads straight to a Facebook Group.
You won’t be able to track conversions from this campaign though. Instead, you will need to calculate this manually each day.
So what are the expectations here? Well, expect to pay and average of roughly $2-$3 per new member and it should look a little something like this.