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How Local Businesses Can Leverage Pokemon Go

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A step-by-step guide to show you how your local business can capitalise on the Pokemon GO trend to bring in a horde of new customers for just $1.19 an hour!

NOTE: The premise of this game is that users go out into the real world searching for Pokemon. We’re going to show you how to bring Pokemon to your place of business, thus attracting the players of the game to your store.

Step 1. Download the Pokemon GO app

(Or check with one of your employees – chances are someone already has it on their phone) from the App Store or Google Play store.

Step 2. Once you’ve created an account (or logged in) and gone through the basic setup, you’ll see a screen that looks like this:

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It’s a map of your area and you might notice “P0keStops” around (those vertical blue cubes), or a training gym (the largest icon on the app). That’s a good sign – users tend to flock around these areas! Hopefully your store IS a PokeStop!

Step 3. Click the red “Poke Ball” at the bottom on the screen and tap “shop”.

Scroll down and tap the purple, box-shaped “lures” – that’s what youwant to purchase.  These lures will attract Pokemon to your PokeStop for half an hour at a time, and players will be able to see the lure in your area.

For 84 hours’ worth of lures, it’ll cost you $100.  (That gets you 14,500 PokeCoins & you can purchase your first 8-pack of lures – you’ll get 21 of those packs in all – coming out to just $1.19 per hour).

Once you’ve purchased them and are back in the app, tap the red Poke Ball again, then tap “items”.

Tap the purple lure to activate it and watch the crowds roll in!

Hint: You might even want to offer a “Pokemon GO Special” to get players to come in an turn into customers while they wait for the lure to run out.  You know, a 2-for-1 type deal, or 10% off etc.

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Image sourced from Forbes

Not sure it’ll bring traffic to your locations, or think it’ll just bring kids?

Surprisingly, one of the top demographics of the game is the 18-34 year old market.

Infact, L’inizio Pizza Bar in Long Island City in New York claims its sales jumped 75% over the weekend by activating a “lure module” (sourced from Fortune mag). 

Book a Strategy Call with Eight Loop for more bright ideas on how to drive customers to your business!

 

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