June 2016


Understanding & Creating a Lookalike Audience

Lookalike Audiences are a way to reach new people who are similar to your existing customers, fans, or leads.

You can base a Lookalike Audience on a variety of sources, such as people who like your Page, or visited your website. You can also create a Lookalike Audience based on an existing Custom Audience – this is a great way to expand your reach and to drive new qualified traffic to your website.

Understanding & Setting Up Standard Events

If you’ve ever tried Facebook advertising, you’re more than likely aware of the very real, and important requirement to use your pixel – a short piece of code that is placed on every single page of your website to keep track of website hits coming from your Facebook ads.

But for many online businesses selling direct to consumers, there is another level of reporting required from your ads.  That is, how much does it cost me to acquire a new customer and which of my ads are leading directly to a purchase.  Knowing this information is crucial if you want any kind of success from Facebook ads as it allows you to optimise and test ads out accordingly.