November 2015


Facebook’s Gift to Small Business: Local Awareness Ads

Facebooklocalads

For years, NZ business owners trying to promote their small local business on Facebook struggled with targeting.

 

Even with all the Interest or demographic segmenting, localising ads was near impossible and the result was a Grey Lynn shop promoting ads to South Auckland just to ensure adequate reach of message.  The experience has been – for the most part – a grim one.

But Facebook recently rolled out their Local Awareness Ads and these are now available in NZ!  Can I get a Hallelujah!