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Visual Marketing Secrets

I Spy With My Little Eye Something I Want To Buy

Harnessing the power of images and visuals will make your marketing more powerful and more memorable. Images — when done deftly –can turn concepts and intangible things into something concrete and will help your peeps envision your brand and your message.

In this article you’ll discover five ways to help you master native advertising for social media that’s sure to engage.

1. Lock Down your Colors

A consistent, well-developed design using a specific color palette visually cues readers to know that they’re looking at the same brand across different social media platforms. Two or three colors is the maximum amount recommended for a color palette. Don’t forget to slap on that beautiful logo to every image you create.

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2. Make Interactive Images

Thinglink lets you easily create interactive websites, blogs, infographics, maps, photo albums, and presentations by adding multimedia overlays to any of your photos or images.

Viewers hover over icons to watch a video, listen to an audio file, link externally, complete a poll and more!

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3. Repurpose User-Generated Imagery

A few years back it was all about creating your own fresh, new content all day every day. Thanks the lord these days user-generated content is where it’s at. Not only does this make your life slightly easier, this type of visual is also one of the MOST compelling when it comes to influencing purchasing decisions.

Invite your followers to share native images of themselves using your products by tieing it all together with a hashtag. Just remember to give them credit when you share it on your own channels.

Shown below: BMW does a great job of leveraging user-generated content on Instagram

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4. Create Infographics

Infographics are in high demand because they’re an easy way to present data or help you persuade customers they absolutely need your product (seeeee, an infographic about infographics to convince you!).

B2B brands are best at using this tactic, which means if you’re in the B2C space there’s a whole lot of room for you to play around in. There are lots of cool, free tools out there that will let you create simple but visually compelling infographics (our fav is Piktochart).

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5. Optomize Imagery

There’s nothing worse than spending loads of time on creating visually compelling marketing content only to discover it doesn’t bloody fit with Facey’s newsfeed or is too large to be shown on Twitter.

Be sure that your imagery is optomised for each platform you plan on sharing it on (this is a biggie). For example, your Facebook pics will ideally be 1200x1200px while a Twitter image should have a 2:1 ratio.

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