And 7 Hot Tips for your Company Page
Chances are you have a personal LinkedIn profile â€“ itâ€™s got your contact details, a cute but professional blurb about how you strive at everything in life and a list of your many hidden talents, amongst which includes your knack for knitting little cotton coats. Oh, and letâ€™s not forget that long list of endorsements tagged to your profile, most of which are completely irrelevant thanks to click-happy Harry that got carried away after one too many Redbulls.
Yet you just canâ€™t help but think thereâ€™s something more you could be doing on the platform. And let’s not even go into the whole Company page thing cause that might just topple you over the last bastion of sanity.
Well, take comfort in that youâ€™re not alone. When confronted with the question of how to properly leverage LinkedIn most people wilt like microwaved flowers.
So what exactly is LinkedIn? At itâ€™s simplest form the platform is a personal business card mashed together with your CV and a way to remind people of how veryâ€¦ connected you are.
If you own a business itâ€™s a goldmine for lead generation and stakeholder networking. Not only can you boost your SEO using the social channel, fishing for new recruits in LinkedInâ€™s digital pool is so much more fun than having to pretend to read through a stack of CVs.
But before you start waving that LinkedIn trophy, here are seven simple tips to help you sexify (yes, that’s a word, we just made it up) that Company Page.
1. Complete the Company Profile
Yea, this one should go without saying, but sadly itâ€™s been a bit overlooked by businesses. Donâ€™t expect leads to sign on the dotted line when your own lines are blurred and incomplete.
Use keyword-rich text in your description, add specialties (again, think keywords here) and make sure your contact information is complete and relevant.
2. Showcase Products and Services
Another reason why we love LinkedIn is that itâ€™s like a giant marketplace for businesses to showcase their Products and Services. And itâ€™s free â€“ need we say more.
Hot Tip: You can also add research papers or upcoming events to this section of the profile so get creative!
There is nothing more powerful than humanityâ€™s natural tendency toward reciprocation. Like, comment and share relevant content from your followers and prospects to build your LinkedIn engagement rate.
4. Build Your Followers
Weâ€™re not one for looking only at follower counts but letâ€™s face it, without followers youâ€™re basically just a lone nut. Connect with people, especially your staff â€“ ask them to connect with the Company Page and include your LinkedIn Company link to your email signature.
5. Ask for Recommendations
Thereâ€™s nothing more powerful to help your lead generation process than an authentic endorsement. Ask existing clients to recommend products or services they have purchased.
According to LinkedIn the most popular types of updates on Company Pages are (in order of biggest impact): company branding tips and insights, employment opportunities and insights, tips and best practices, and fun facts and quotes.
Hoorah, this means you finally have a platform that requires a bit of vanity and feather fluffing. Thatâ€™s right people, boast all you want about your products and services, people like it here.
7. Join Groups
With over 1.8 million Groups on LinkedIn to date (including one for professional taxidermists), youâ€™re bound to find a niche that wants nothing more to hear about those little bolts you manufacture.
Join Groups and engage with members. If you canâ€™t find a Group, why not create one!